The Buffalo Bills have had a terrific season on the football field, and they just became big winners off of it. Earlier this week, the Bills announced that they have reached a multi-year partnership with FanDuel Sportsbook NY.
Through this agreement, FanDuel NY is now the official sports betting partner of the Buffalo Bills. FanDuel is no stranger to making deals with professional sports teams, but this could turn into one of the most profitable partnerships it has created.
Now that the deal is signed, FanDuel will have access to all of the official logos and marks of the Buffalo Bills. The online sportsbook in New York will now be outfitted with promotions centered around the Bills, and the team logo will be visible.
Highmark Stadium is the home of the Bills, and there will be visible signage and promotions for FanDuel NY beginning this season. FanDuel will be a presenting sponsor of a special podcast that is produced by the team.
Online Sports Betting Live in NY
Online sports betting is officially live in New York, and FanDuel is one of the operators that were ready to launch on opening day. FanDuel is a market share leader in the United States, and it should emerge as a top betting option in New York as well.
New York has had legal sports betting since 2019, but the state wasn’t seeing much growth in the industry. There was a strong push from former Governor Andrew Cuomo to offer mobile betting, and the New York State Gaming Commission finally got things up and running.
By launching on Saturday, sportsbooks will be able to take advantage of Week 18 of the NFL season and the entire NFL Playoffs. The College Football Championship Game is on Monday night and will also be a big betting event.
Big Advantage for FanDuel
FanDuel hasn’t needed much help becoming the top online sportsbook in the United States, but this is one partnership that will give it a huge advantage. Since the NFL is the most popular betting market in the league, this will attract football bettors in New York to this sportsbook.
New York is going to be a highly-competitive sports betting market, and inking a deal with the Buffalo Bills created some competition. There are still many other popular teams in the state of New York, but the Bills have been the best football team.
Super Bowl Betting Odds
Even though the NFL regular season is wrapping up, bettors in New York might still have a few weeks left of Buffalo Bills football. The Bills were one of the top betting picks to win the title in the preseason, and they still remain on the shortlist of contenders.
The Buffalo Bills have betting odds set at +750 to win the title, which is tied with the Tampa Bay Buccaneers. There are only two teams with better Super Bowl betting odds, including one team in the AFC.
The Green Bay Packers are now the clear betting favorites to win the title at +380. Kansas City is now in second place on the list at +500, and they will be in the path of the Bills in the AFC.