One of the world’s most iconic franchises in the world, the New York Yankees, expanded a partnership with FanDuel Group. The sportsbook operator will now be the official sports betting partner of the organization.
FanDuel is the Official Sports Betting Partner of the Yankees
FanDuel first partnered with the Yankees to promote its daily fantasy sports platform. As the biggest sportsbook operator in the United States, the company has enjoyed success in the New York sports betting market.
Caesars had the biggest market share when the market first launched because the operator offered the largest sign-up bonus in the industry. However, the tide quickly turned when FanDuel became the most popular platform in the state.
During the first month of legalized mobile sports wagering, the sportsbook operators in the Empire State combined to bring in a handle market share of 31 percent. The company’s market share gradually increased ever since the opening month to 37 percent in February and 41 percent in March.
What Does the Deal Entail For Both Parties
FanDuel is already a well-known brand in the Empire State, and this deal will push the company to new limits. Michael J Tusiani, senior vice president of partnerships at the New York Yankees, stated, “We are very excited to be continuing our relationship with FanDuel – our partner since 2020…“We hope that FanDuel’s Yankee Stadium presence and customer engagement will continue to strengthen its brand as a sports betting operator within the tri-state area.”
FanDuel will be allowed to use the team’s marks and logos for its online platform and retail sportsbook locations. As part of the partnership, the sportsbook will have access to premium VIP hospitality accommodations at Yankee Stadium. As a result, FanDuel VIP members are able to get access to the club on game days, and these rewards will be designated for invite-only.
Visitors will be able to see FanDuel signage in right field and rotational signage behind home plate during television broadcasts. Mike Raffensperger, CMO of FanDuel Group, added, “There is no more globally recognized sports brand than the New York Yankees, and as a New York-based company, we’re delighted to remain partners with our hometown team.”
“One of our company values is to be absurdly fan-focused, and there is no fanbase more passionate about their team than Yankees fans which makes this a natural fit.”
With FanDuel offering numerous ways to bet on different sporting events, users will be able to occasionally receive free bets and deposit bonuses for the sportsbook side of the business. On the other hand, users will be able to enjoy free-to-play games on the daily fantasy platform.
This Comes Right After the New York Mets Partnered With Caesars
Caesars became the official sports betting partner of the cross-town rivals, the New York Mets. A sportsbook lounge will open at Citi Field at some point this season, as this was a signal for the Yankees to enter the space.
The stadium will feature a 13,000 square-foot venue will be located on the Excelsior Level. Professional organizations that call New York home have pushed for adding betting kiosks to their home arenas and stadiums.