Sports betting in New Hampshire bounced back during March after a disappointing February. February is traditionally a slow month for the entire U.S. industry, but the NCAA Tournament always provides plenty of betting action.
In March, the total sports betting handle was $55.8 million, an increase of more than nine percent from the $51 million posted in February. Mobile betting accounted for nearly 80 percent of all of the wagers placed for the month.
The gross gaming revenue from sports betting in March also increased, and New Hampshire had a very disappointing February in this category. The Super Bowl victory by the Tampa Bay Buccaneers hurt sportsbooks in New Hampshire as bettors in the state continued to bet on Tom Brady.
Gross gaming revenue for March was $4.3 million after it was just $1.8 million in February. That’s an increase of nearly 140%, and it could signal big things coming for New Hampshire sports betting in 2021.
DraftKings Having Some Issues
DraftKings is the only sports betting operator in the state of New Hampshire after reaching an agreement with the state lottery. This is one of the biggest names in the U.S. sports betting industry, but it has had some issues of late.
DraftKings has started to use SBTech as its technology provider after a contract with Kambi expired. New Hampshire was one of the first states to see this transition take place, and as expected, some customers experienced issues.
The sportsbook took ownership of the issues and posted messages on social media explaining the situation. According to a DraftKings spokesperson, the problems have now been resolved.
New York Looking to Copy New Hampshire Structure
The state of New York just recently legalized online sports betting, and that state could be looking at New Hampshire for some guidance. New York Governor Andrew Cuomo supports online betting, but he wants the state lottery to have control over the new industry.
Other lawmakers in New York have argued for a market that is set up similar to New Jersey’s model, but the governor will have the final decision. New Jersey allows for online-only operators to offer betting in the state, and there are more than a dozen different options.
New York could potentially steal some sports betting business from New Hampshire when that state launches, but that might not occur until some point in 2022.
Next Jump Could Come in September
Now that the NCAA Tournament is over, the sports betting industry throughout the United States is expected to take a step back. There are still three major professional sports being played at this time, but football and college basketball provide the biggest numbers.
DraftKings will continue to offer promotions over the next few months in an attempt to keep the interest high in the New Hampshire sports betting industry. There could be some growth that occurs over the next few months, but September is when the state should start to see some impressive sports betting handle and revenue numbers once again.